Case study
Year-Round Member Engagement Through a Dedicated Mobile App
The British Orthopaedic Association (BOA) is the UK's professional association for trauma and orthopaedic surgeons, founded in 1918 and now representing over 5,000 members, around 40% of the country's surgical workforce. BOA wanted an affordable mobile app solution to communicate the value of BOA membership, convert non-members, and support the association’s Annual Congress.
What RD Mobile Delivered
Results Direct | RD Mobile launched a member app for BOA on the Engagefully 365 platform. The BOA app provides timely updates, year-round content, and tools for members including Alerts, Renewal Reminders, My BOA Contact Updates, Latest News, Member Directory, Quarterly Journal, Regulatory Updates, Standards & Guidance, Course Records/Attendance, and Annual Congress Abstracts and Session Recordings.
Key Mobile App Results
- 10,400 app downloads
- 100% app downloads at Annual Congress
- 9,300 app visits in 2nd month after launch
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