Case study
From Mobile-First Data to a Member App That Cuts Costs and Waste
When the British & International Golf Greenkeepers Association (BIGGA) analyzed their digital analytics, they discovered something striking: 75-80% of their members were accessing their website through mobile devices.
This insight sparked a transformation that would reshape how BIGGA connects with its 6,000 members across the UK and internationally. Rather than viewing mobile as simply a smaller screen for their existing content, BIGGA saw an opportunity to create a mobile app that would become an indispensable daily tool for their members.
What RD Mobile Delivered
Results Direct | RD Mobile launched a member app for BIGGA on the Engagefully 365 platform. BIGGA is engaging and supporting members worldwide with instant mobile access to the organization’s resources and content – mobile membership cards, member handbook, continuing professional development (CPD), job listings, news, alerts, and conferences.
BIGGA exists to support our members’ careers. The app puts career support in their pocket. It’s our members’ hub!
Karen Hughes, Digital Executive, BIGGA
Key Mobile App Results
- 8,700 app downloads
- £7,500+ in annual cost savings
- 30kg of plastic waste eliminated annually
- New revenue streams from sponsors
- Reduced overhead for handling member inquiries
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