Building a Successful Business Case

When initiating a digital programme at your non-profit, it's worth asking who's actually reading your website these days. Increasingly, it's not just the people you built it for, it's the AI systems researching, comparing and acting on their behalf. If your site can't give those systems the right answer, you risk being left out of it altogether.

Read the guide for insights on:

• What Machine Experience (MX) is and why it matters
• How AI systems research, compare and act on your content
• Where most websites leave AI to guess
• Four steps to start testing and improving your own